Szegi Medical Center

ABOUT THE PROJECT

In 2020, I was responsible for social media content for the Szegi Medical Center private clinic. The work introduced services and shared informative, creative material about beauty and wellbeing. It aimed to attract attention, explain the services and communicate an encouraging attitude towards self-acceptance. Interactive formats such as questions in stories and campaign concepts were among the approaches considered to involve the audience. This describes the communications project, rather than making claims about treatment outcomes.